grandma’s secret

This project was a collaboration between Angry Orchard and Black Calder Brewing. I designed this label to capture the essence of and celebrate Terry’s (Black Calder’s Founder) Grandmother, and her family-famous sweet potato pie recipe. This label represents all the best kept family recipes being shared with future generations. This cider was launched during 2025 Michigan Cider Week.

KEY RESPONSIBILITIES

Package concepting; presenting concepts; applying feedback; building production files; art directing photo shoot; set styling; post-production edits; project presentation

COLLABORATORS

Angry Orchard brand, creative & brewing teams; Black Calder Brewing