As lead art director for Truly’s summer shoot, we captured content for social, digital, and e-commerce while in Austin, TX. The goal of this shoot was to capture differently – by setting up a scene and organically shooting through it, rather than having a prescribed shot list.

KEY RESPONSIBILITIES

Mood board & base shot list development; lead art direction on set (client side), talent casting; wardrobe & prop selection

COLLABORATIONS

Vambora Creative (photography & art direction)

Good Girl Productions